Hot Articles!!!




WRITE OUT all the details in your ad offers. Read it, edit it,
and re-save it for a shorter, saving money for effective advertising.
“Think small”.

TO FOLLOW all the rules of writing, when your classified ad. Use
these ideas.

Account the interests of the desire to act

Use names of each of the classified ads, including envelopes.

NO CHARGE to the sale of letters or circulars.

TO be honest with the entire notice of claims.

TO Identify your product.

WRITE YOUR announced a simple, clear and direct.

TO USE WORDS everyone knows and everyone understands what
Your says.

DO use words that will benefit the reader.

NO OVERPRICE product.

To do more advertising. Constant exposure creates a familiar
an offer of better answers.

Offer a money back guarantee in classified advertising,
or if salesletter circular possible. Excellent sales
technology!

TO TEST ads in 2 or 3 smaller, low costs.
Record results. The code of each ad.

TO read publications that relate to your product. Write your ad
rates, paid circulation, discounts and deadlines. Stop
records.

They have ALL YOUR literature and products ready for when mailing
ad appears in the publication of his choice. Do not delay
in response.

Copycat do use the method. Is this what other successful advertisers
they do. Only with a slight twist, the idea or offer.

BACK TO worded ads in several different ways. Keep records of the results.

Do not over advertise. This can be costly. If you want to
it gradually.

Do not pretend you know the answers to all questions. Because I did not.
Take time to learn what you need to know.

Do not trust memory. A thought, you will leave as soon as
he came. Save always a good idea. NOW!

Do not place ads in the wrong classification.

Do not waste money on advertising words to amuse or entertain, but
use words to persuade, inform and sell their product.

I do use the short name of the company. Easy to pronounce and
remember.

Do not forget to M.E.D.I.C.S. Motivation. Enthusiasm. Desire.
Image. Creativity. Good luck!

Do not give up. If an ad does not draw after exposure honestly,
resubmit it in writing. One or two may do the trick of words.

Do not spend the profits. Re-invest more money in a continuous
ad.

Do not forget that offers advertising “FREE DETAILS” means writing
sales letter or circular.

COMPOSITION avoid the high costs and confusion

First their price lists, brochures, catalogs or newsletters
The composition must not be an expensive procedure.
Please note that the main cost of storage is at the time
participate in the setting of type. , Minimizing the time needed to
create a piece of composition can be effectively keep its cost down.
The following tips may help reduce printing
cost.

You know what you want for the first time around. They have in the picture
mind. Trials and errors can be costly. There is no
compositor set it on one page, and then decide on a different format will be
look better.

Reduce or eliminate the amendments by the author of a thorough correction
and a re-adjustment.

Avoid minimum charges by a combination of small jobs, followed by the
set at the same time.

Try to use one type of family, to save time and money by avoiding
font changes. Consistent look better.

They give clear instructions for marking up a copy of: the type of style,
column width / margins.

With a large work, such as brochures or annual report, the application for
Setting the style sheet, to obtain evidence against the approval of all the work
is done.

Avoid super Rush jobs, especially if you do not really need them.

Avoid long-term adjustments on the phone. It may end up paying
for revisions, which later could have been avoided if you had
Done editing proof sheets.

Download the distribution of the finished and approved prior to the type of set …
The same applies to copy, of course.

Avoid using “run-arounds” (reducing the width of copies
, To make room for pictures in a column, for example). If
to use them, use simple shapes, fields and squares.

Avoid the use of curved or angled type. Left-to-read type
On the right side (for example, of this report) is faster and less
costly than the set, that the copy is set to curve or running
sideways on the page.

Unreasonable application of the text and captions is less expensive than
justified, because the sets faster, cost less time.

Does not depend on the typesetter to read your mind. Be specific.




Introduction

The purpose of this report is to give a new e-mail
order business review these laws and regulations, which
the most influence on small mail order operator. The intention is not
provide legal advice. Such advice should always be sought are
attorney. Only those laws and regulations, which apply to
order small operator are most directly. Advice given
from the perspective of an operator of a mail order business
rather than from a legal point of view.

For those interested in-depth review of the law, which
affect the mail order business, we recommend that you read
the following books: Direct Marketer’s Legal Advisor, by
J. Robert Bosch, McGraw Hill Book Company.

30 day rule

In the protection of consumers in the FTC passed a Mail Order
Article merchandise, which is generally defined as 30 days
Rule. Many states have similar laws. Some of these
laws are more restrictive than the federal definition; most
New York is noticeable.

Day Article 30 requires the seller to deliver an order within
30 days, unless otherwise specified in the sales
literature. If the salesperson, for example, in order
form, that the supply lasts from 4 to 6 weeks, he has effectively
isolated from themselves. In practice, however,
it may also affect its business in a negative way.

30 days begins when the order arrived and was
properly paid.

Day 30 The principle is simple adjustment, with which to comply. It
should rarely take longer than 30 days to fill the order. If this
not, the seller must notify the buyer of the delay and
The reason for it.

Some mail order companies delay shipments until the control orders
payment issued have cleared. This should not, in general,
take longer than 10 days. If a vendor wants to get this
policy, it should so state in its literature. Of
the prospects for the mail order operator, does not recognize the
be a sound policy. NSF and control are relatively closed Account
rare and can be minimized with proper controls. If you practice
Such policies could save a few dollars, but in return you
Make dissatisfied customers. I personally do not buy from companies
that they are in literature, that they have control on
check-in. Most mail order companies very little experience bad
debt. It is recommended to call the bank’s control
is used to verify the funds for larger amounts, such as the
on orders over $ 50.

When a buyer has been informed that the contract was delayed,
the seller is automatically granted additional 30 days
unless the customer informs the seller that a delay is not
acceptable. If he does not respond to the notification, that
constitutes acceptance of legal delays. In general, and
most states, the seller may receive the second 30 days of delay, as long
as it is not a good enough reason.

New York law differs in the form of federal laws in the states
maximum period of 65 days (including delays) to
to be completed. Newcomers to the field of postal orders residing in New
York State should obtain a copy of New York executive.

30 Day article does not refer to the sale of credit cards. Credit
card fees should be handled when the contract is completed. If
mail order sales of credit card is canceled, the seller must deliver
before the buyer’s credit account within one billing
cycle after receiving an application for the cancellation.

Unordered Merchandise

Federal law relating to the unordered merchandise is simple.
It strictly forbids the practice. Free samples, if so
identified, are excluded.

Merchandise Substitutions

Most states, including New York, as well as federal law
allowed to sell goods to replace a similar or higher
quality. The law requires, and it is also good business
practice, to advise the buyer by making the substitution that
may return merchandise for free, if it is not
met. Some items, such as goods, which
artistic value, it can not be replaced. In connection with this
For example, a book on start-up can be given
replaced by a similar book on the same subject, but the book
literature by well-known author can not be replaced.

Return Merchandise

Unless the seller clearly states that do not offer
money back guarantee or tenders, for example, 30 days back
guarantees, it is obliged to make a full refund for the period
60 days, if the material is returned in good condition.

My own experience with the returned goods indicates that it is
quite rare. Our company, as an example, received no more than 1
2 returns for every 120 to 150 orders. If you are a seller
information and reports you sell or other
information that can be easily copied, you can take one
Policy stating that there is no return policy on the reports, etc.

These rights are only Federal regulations relating to
sale of goods, which are unique to the mail order
industry.

Headliners in advertising and sales literature

A few words should be said about the proper use of some of
most often used in advertising headlines. Again, on
in-depth review of laws relating to advertising, refer to
The book, as mentioned above.

The most common and most effective of these conditions are: sale,
NEW, and above all for FREE. FREE is a magic word in the U.S.
used by the giant advertising companies and small alike. By
all measures, these terms should be used, because they do not produce
sales. And if you follow simple rules of fairness
Wz use of these and other categories of advertising, it will remain
out of trouble.

Sales

A sale is a reduction from the seller’s own former price sales
from the article. The seller must be sold, and not only offered
article, for a reasonable period of time. This simply means
if 50% discount is offered for A $ 10 books, books, in some
the previous measurement must actually be sold at $ 10. If only
is to cover the $ 10 price, but it was sold at $ 7 $ 5 price
is not a 50% discount.

Free

Free means that it is free. To re-emphasize that the concept is very
success and will generate sales. But if something is offered
for free, it should be free. The free items may not
be hidden in another part of the bid, such as charging more
for other items than can normally free of charge.

New

Here’s another simple dates. It should only be used
when new items are advertised. A new book, which is one out
over the past 6 months (perhaps 12 months, and which would be
by stretching it), but certainly not 2 years.

How to start your own business

When you have decided you want to go into business, you have to set
each other to get started. It is not at all difficult. You
should have no concerns in this matter. It is easy and
inexpensive to do. There are no unusual legal requirements to
sell by mail.

There are three ways in general to the structure of the enterprise.
On the property company as well as partnerships.
On the property is the easiest and fasted at least
costly way to set yourself. In most cases, this will be
a way to run for the benefit of small businesses.

Corporations have tax relief, which may be more beneficial
than the Enterprise, but also strict record keeping
requirements. As a rule of thumb, companies should be
enabled, if it has annual sales in excess of 250,000 dollars. It
It is against the law in most countries, to use the shortcut Inc.
unless the business is incorporated. But you can use Co.
Partnerships are also specific legal requirements. Forming
partnership is generally necessary, when in business
someone else. There are no disadvantages and advantages in this
it. In addition to sharing the work and profits, the partners must
live well. It is almost always necessary in order to obtain legal
ordered the council to establish a company or partnership.

D.B.A. and / or Business License

In most cities, towns, or it is required that the company license
be obtained. In addition, you can generally have to register your
company name, if you are using a fictitious name. If you are
using your name, is not required. Prompt local or
County Clerk’s Office in order to obtain the necessary information.

Summary of copyright

For people interested in becoming publishers themselves or by
create their own work or using someone else’s, here is a brief
a summary of copyright law.

What is copyright

Copyright is a form of protection provided by the law in the
United States (Title 17, United States Code) to the authors’ original
works of authorship “including literary, dramatic, musical,
artistic, and certain other intellectual works. In the
copyright law, copyright protection (in case of printed matter) concerns
only to the words and their sequence, do not relate to
an idea, process, system, etc., regardless of the form in
which is described. This means that you hold the copyright words
in the back, rather than content. Copyright
generally gives the owner the exclusive right to be done and
allow others to do the following: In the case of print
works, to reproduce the work in various forms, such as copying,
etc. It also gives the owner the right to display
copyrighted work publicly.

Copyright automatically secured for the creation of

The protection of copyright is protected under the current law is
often misunderstood. No registration or publication
other activities with the Copyright Office is obliged to ensure
copyright. However, there are definitive advantages in this way
Because in the event of a dispute, it is much easier
to prove the registration of copyrights, if occurred.

Under the current law is protected by copyright automatically after
work is created, and the work is “created” when it is established in
a copy for the first time.

Registration procedures

Registration procedures are simple. In general, to register
work, three elements are to be sent to the Copyright Office
Washington, DC. Applications (the correct form can be obtained
from the Copyright Office), A $ 10 fee, a nonreturnable
submission of the work to be protected by copyright. For more detailed
information, including a copy of the law, write to:

Copyright Registry, Copyright Office, Library of
Congress, Washington, DC 20559

U.S. Postal laws

In general, to the post office to use the
U.S. mail to transport hazardous materials pornographic
materials and chains of money involved. For more detailed
information, write to:

Consumer Advocate, U.S. Postal Service, 475 L’Enfant Plaza
West, W.W., Washington, DC 20260

You can also obtain a free copy of Consumer Resource
Manual. It is designed to help resolve consumer complaints
of goods and services, federal and state agencies.

Write to:
Consumer Information Center, Department 532, Pueblo, CO 81009

Other free publications, which may be of interest to you:
“Sales by e-mail can be obtained at:
Small Business Administration, Washington, DC 20416-1110

“The Mail Order Rule” can be obtained at:
The Federal Trade Commission, Publishing Office, # 130, 6
and Pennsylvania Avenue, Washington, DC 20580-0001

The final say in the conduct of its business, and let common
sense of fairness and be your guide.




When you receive hundreds of different packages of information
from all over the country do you consider it junk mail and files
it # 13 in the file without even opening the envelopes?

Tens of thousands of fans Mailorder dealers and send
information packages daily. Combine this with all
other advertising and promotional materials, which
float through the mail and see how easy for the Postal
The faculty remains in business. However, there is a strong
The difference between the so-called “Junk Mail” and “Big Mail”.

Big mail consists of a large variety of advertising circulars,
adsheets, magazines, mail order sales and revenue opportunities,
multi-level marketing concepts … and a million illegal chain
letters every day. Most of the multi-level marketing programs
are about as worthless as necklaces, or producing
any money, even for those who initiate programs.

However, when you look at the ads and offers in
“TRUTH” Big Mail you will find many interesting
information, and quite often make good money proposition.
You’ll find various articles written by the publisher and
Mailorder dealers add that to your knowledge. In fact, if
go to the mail order method of doing business, or if
These are already heavily involved in the sale of mail order, information
Big receive in the form of e-mail address is a necessity.

So … Make a trip to the nearest store. Pick up a copy of the certificate
the most recent occasion of business and / or money-making magazines,
a review of one thousand of classified and display ads. Send to
information and offers that appeal to you. You will
flooded with various materials from all over, including at
kind of marketing program and, eventually, 500 different types of
illegal chain letters. Open it all! Stay outside form
chain letters and “make-one million U.S. dollars overnight, but concerns
The review of all … You’ll find some good and lucrative
money-making plans … and many good ideas that can spark that
Million Dollar idea that has been floating around in the back
head for the last 2 years.

And, of course, in the process of obtaining, verification, analysis
and valuable collection of the materials you receive your
will create a list of good name to use on their own job postings
or to rent or sell again to others. You never know, the next
May you open a piece of sparks than one million U.S. dollars idea! And the word
warning though … When it launched the next it never stops … At
at least I still have it in the next Tony … and to 20 years
and 2000 tonnes later!

The money in the “BIG MAIL!

The amount of money you make from Big Mail depends above all on the
how the programs are supported by the materials and making
available for packet Big Mail!

Unless you have a few deals in order to take account of the
package to begin, you may have to restart some big-mail
mail you receive from other dealers. They do not mind … If
may not be buying the customer. It is much better
for them than for its liquidation in the file “13″.

For the next Big mails, you’ll need to promote
the effect of a professional leaflets and for a reasonable fee
will mail circulars advertising sheets, etc., to Inner Circle, external
circle, or both, depending on the best route to a particular
offer. You can offer a lot of things in a package weighing just
a few ounces.

A limited number of free mailing circulars Commission, which
offer good sales of products may also increase its operation by
to maintain its inventory of “MAIL BIG offers adequate to meet
demand.

On the outgoing side, to support the fact you have “one thousand
Job “and” hundreds of dealers’ available for a small fee
(assuming, of course, it is a fact). This is better than using
worked over the words “BIG MAIL”.

Include your own offers all outgoing packages. Get 100%
value for high shipping costs. Fill them the right to weight
limit!

Mail in 1000 as Big mails Free!

Keep your ad.

Place at least one ad each day until
average 34 days each month, or 1000 If you use
The following ads, the plan would not be difficult to implement, because
should bring a lot of orders:

“How much mail out 1,000 e-mails for free!” The complete plan for 50 cents.
(First name, last name and address) ”

This 50-cent plan weighs only 1/10th per oz or less and
goes for a minimum of dispatch. You can fill out an envelope with
another 1 and 9 / 10 (nine by half or sheets … … Four 8-1/2×11
sheets .. … or almost 70’s 3×6) for a free ride without paying
additional dispatch that is, you can make up large mail weighing 1
9 / 10 ounces or less, you can send them to be free from
Plans to advertise.

In “Big Mail” may include publications, which pays you a commission or
others may be charged for mailing circulars and include them
them. The main point is that the announcement of the sale of 50-cent plan
usually pull a lot more contracts than the just “Big Mail 50 cents.” A
a good salesman earn more revenue from advertising like this.

And in case you did not understand what we are debating a plan
o, is the one you are reading now!

How to obtain access to correspondence circulars free!

There is another way to obtain access to the circulars sent free of charge. As soon as possible
as you can afford to become a supplier of circulars Commission.
The easiest way to do this is to take “all-for-profit” and offers
circulars are printed on two sides. On the one hand, have their own
The name and address printed. On the other hand, leave room for
seal imprint.

Offer these circulars to the circular mail on a commission basis.
They keep a commission from 50% to 100% on one side, and you
Make your profit on the other. Use the same method for each
Bids, which will appear on each other.

Can be achieved by those customers, advertising or subscription
Mailorder several trade magazines and adsheets. Another way
locate the mail for literature is the announcement by advertising
mail; usually at the bottom of the ads are their state
“The Commission circulars correspondence Free”, which means that making money
page and appears in others, as above.

If you really want to get rolling using this method, take two
Earnings of all the offers, one from each side, and give the mailer 100%
on one side. Yours was still add to other offers.

Also, if you are interested in obtaining additional commission
circulars for themselves, include “The Commission circulars correspondence
Free “, in his own ads.

Still another way to obtain access to literature by mail is free
with the little note in all the ads … at the end
with a copy of … “Stamp appreciated”.

It only costs you two words, but you can save a lot
in the post. If you are in the trade publication ad or
adsheets use “SASE” which means “Self-addressed, stamped
Envelope. “Savings on envelopes, address and occupation
shipping can add up quickly. Many small dealers use this method
only, even in large circulation magazines. Have
using it for years and still works!

Financial considerations of the “BIG MAIL!

About 8-1/2×11 A # 16 sheets of paper bonds weighed 8 pounds per thousand.
(2 reams). (128 ounces or sheets to 7.8125 ounces). # 20 bond
The paper weighs 10 LBS. on M. (160 ounces or 6.25 per sheet
ounces).

If you are mailing out “equivalent” 100 8-1/2×11 # 16
circulars to its customers for receiving $ 2.00 and $ 2.00 for 4
oz your e-mail much as you come out? What are
costs associated with it? At the start we had in drawing
“equivalent” because the unit to cope with circulars, adsheets,
etc., from various types, sizes and weights. In addition, some
circulars of us will pay a commission on sales made.

Due to the hundreds of changes in the program, with one mailing
to the next and the different postal rates for ounces, is
it is difficult to write a set formula for determining the cost. A
simple principle of just much more appropriate and
not large mathematical “Brain drains” involved. Figure
conservatively, allowing six 8-1/2×11 sheets or five # 16
# 20 sheets of paper weights for each oz. (The exact postal
Scales are a necessity).

Equivalent units then you can safely figure 12 (1 / 2 sheets)
from # 16; 10 (1 / 2 sheets) from # 20, or 36 # 16 (3×6’s) or 30 # 20
(3×6’s); on oz. In other words, you can send about 120
3×6 is four ounces package … etc. ..

Depending on the weight of each package, it costs some $ 2.50
$ 3.50 for the average mail equivalent to the full 100 sheets of circulars,
without envelopes, advertising, labor and general
costs.

In preparing the package mailing, sorting and stacking can be
very time-consuming. If drawing, cutting and sewing is
involved is only now that a lot more potential profits.
You have to remember that “time is money”! Separates your time
programs that bring profits! Drop not producers.