Do and don’ts when WRTING Announcements
WRITE OUT all the details in your ad offers. Read it, edit it,
and re-save it for a shorter, saving money for effective advertising.
“Think small”.
TO FOLLOW all the rules of writing, when your classified ad. Use
these ideas.
Account the interests of the desire to act
Use names of each of the classified ads, including envelopes.
NO CHARGE to the sale of letters or circulars.
TO be honest with the entire notice of claims.
TO Identify your product.
WRITE YOUR announced a simple, clear and direct.
TO USE WORDS everyone knows and everyone understands what
Your says.
DO use words that will benefit the reader.
NO OVERPRICE product.
To do more advertising. Constant exposure creates a familiar
an offer of better answers.
Offer a money back guarantee in classified advertising,
or if salesletter circular possible. Excellent sales
technology!
TO TEST ads in 2 or 3 smaller, low costs.
Record results. The code of each ad.
TO read publications that relate to your product. Write your ad
rates, paid circulation, discounts and deadlines. Stop
records.
They have ALL YOUR literature and products ready for when mailing
ad appears in the publication of his choice. Do not delay
in response.
Copycat do use the method. Is this what other successful advertisers
they do. Only with a slight twist, the idea or offer.
BACK TO worded ads in several different ways. Keep records of the results.
Do not over advertise. This can be costly. If you want to
it gradually.
Do not pretend you know the answers to all questions. Because I did not.
Take time to learn what you need to know.
Do not trust memory. A thought, you will leave as soon as
he came. Save always a good idea. NOW!
Do not place ads in the wrong classification.
Do not waste money on advertising words to amuse or entertain, but
use words to persuade, inform and sell their product.
I do use the short name of the company. Easy to pronounce and
remember.
Do not forget to M.E.D.I.C.S. Motivation. Enthusiasm. Desire.
Image. Creativity. Good luck!
Do not give up. If an ad does not draw after exposure honestly,
resubmit it in writing. One or two may do the trick of words.
Do not spend the profits. Re-invest more money in a continuous
ad.
Do not forget that offers advertising “FREE DETAILS” means writing
sales letter or circular.
COMPOSITION avoid the high costs and confusion
First their price lists, brochures, catalogs or newsletters
The composition must not be an expensive procedure.
Please note that the main cost of storage is at the time
participate in the setting of type. , Minimizing the time needed to
create a piece of composition can be effectively keep its cost down.
The following tips may help reduce printing
cost.
You know what you want for the first time around. They have in the picture
mind. Trials and errors can be costly. There is no
compositor set it on one page, and then decide on a different format will be
look better.
Reduce or eliminate the amendments by the author of a thorough correction
and a re-adjustment.
Avoid minimum charges by a combination of small jobs, followed by the
set at the same time.
Try to use one type of family, to save time and money by avoiding
font changes. Consistent look better.
They give clear instructions for marking up a copy of: the type of style,
column width / margins.
With a large work, such as brochures or annual report, the application for
Setting the style sheet, to obtain evidence against the approval of all the work
is done.
Avoid super Rush jobs, especially if you do not really need them.
Avoid long-term adjustments on the phone. It may end up paying
for revisions, which later could have been avoided if you had
Done editing proof sheets.
Download the distribution of the finished and approved prior to the type of set …
The same applies to copy, of course.
Avoid using “run-arounds” (reducing the width of copies
, To make room for pictures in a column, for example). If
to use them, use simple shapes, fields and squares.
Avoid the use of curved or angled type. Left-to-read type
On the right side (for example, of this report) is faster and less
costly than the set, that the copy is set to curve or running
sideways on the page.
Unreasonable application of the text and captions is less expensive than
justified, because the sets faster, cost less time.
Does not depend on the typesetter to read your mind. Be specific.