Archive for September, 2008

How do I earn money with circulars and ADSHEETS

Tuesday, September 30th, 2008


Do you display ads placed in a national magazine with more than
20 million readers, and then waited for orders pour in? But
days and go with a small or there are no answers? Maybe
receive only three or four questions, and only one sale.
What was the cause of this disaster? Is it because of your
the product does not have a mass appeal or the magazine is 100% wrong
for the product, which offers?

The reason for all mail order advertising is to get the query
and sales. If you know that there is a demand for their definitive
product and other similar items advertising, a month after
month, in the same media, and then allow it … Advertising is not good!
People are passing by advertising, and when they visit
who have lost them forever! Ad or a round must stop them
their tracks. How does it do? There are three ways to best
their comments. With a headline, picture or
illustration, or a combination of both. And what should you
said in its headline? Subconsciously, readers are always
I’m looking for some excuse to quit reading the ad, so
I have to say what is necessary in order to compel them to the subhead
and the message!

You can do this in many different ways. Most of the people
interested in news, so if your product is newsworthy, you can use
, words such as .. NOW! .. AT LAST! .. NEW! .. Get! If you are giving
information or a free offering incentives, the word “FREE” is
great word for the header. Use the word “why” in the headline
and will read this topic, and perhaps a copy of your body
and “why” refers to them. Use words that indicate
message is for them a great advantage.

If the product is a book or a report that says how to do this
something, “how” is usually a good starting point for your headlines,
or if you offer a choice “, which” fits the requirements
for one of the key words in the header. To hold
The impatient people use words that indicate that they are
be able to read the rest of messages easily and without undue delay.

Words such as “Fantastic”, “Unbelievable”, etc., should be applied
sparingly or reader believed in the article is just a big
“Come-on” with little value and not worth wasting their time
reading! Using words to ask for advice, or will be to advise
often refer to the reader, depending of course on what is
offered. For that matter, do not have to use “canned”
words. Simply copy prepare so as to match the offer by means of its own
creative capabilities. See everything from the readers’ point of view
its work and presentation respectively.

If the header is not read, and then you can forget about
the rest of the ads. If the header does not end with their ad
circular, or is simply money down the tubes, regardless of how great
Your product may be or how good your ad is appearing. You need to use
headline to attract readers with words that appeal to
their desires and wants. The words that practically their lives
read the rest of the message.

In a copy of the content to develop information on
offer in a logical order, pay attention to the benefits, how to say
and where order and finally a call to action, NOW! To make
more interesting copy, you can point a few key
words and sentences. If something you can offer free
often short-cut ads using only the headline, image, and
a subhead, without the need for detail.

You can give specific facts about the product and the benefits
to prospect or, in some types of deals, better
approach may be to keep the offer secret, keep them guessing.
Some products, such as books, reports, taking money or programs
may be sold by the method secret, if the price is not too
high. Written references are a valuable addition to your
sales message. A 100% money back guarantee is a necessity.

In the lower right corner of your circular contains an order
coupon. It’s a simple and easy to follow and let them know
that the order will gain immediate attention. Put your
phone number on the coupon so the prospect will not have to
Action call to find out if they are justified.

Circular own program!

Now it’s time to prepare their own circulars, if you have
acquired or developed its own product, have “latched on to
exclusive or are sufficient to find the item tags
production of a reasonable profit.

Adsheet begin in a circular or project is generally
You can have different pay a considerable amount of costs and
Costs! This can be achieved in different ways.

Advertise in the Mailorder trade publications that will print
1000 3×6 mail and circulars (about 2 3 / 4 x 5 1 / 2), for
$ 5.00, or one or 40-inch or word to display classified ads
$ 2.00. Paste up advertisements on 8-1/2×11 sheet so that after
printing each sheet can be cut into six circulars. Ads for
their products are printed on the reverse side.

I hope that you will receive an answer, to get enough $ 25 or $ 30
in orders. If you can keep the cost of printing and advertising to $ 25 you
It currently holds 6,000 circulars advertising on one side, prepared and
ready to mail at no cost to you!

Ads printed on the reverse side are advertising circulars Commission
the remaining 50% to pay for the orders obtained for its product, which
you drop-ship to their customers.

You will mail these circulars and circular to bulk mail
opportunity-seekers, who send you to dispatch to a free supply.

Perhaps one inch or so in 6000 will continue advertising circulars
for 3×6 circulars or $ 2.00 ad offers. Another inch
space can be used to offer free commission circulars
Receipt of a stamped, self-addressed envelope (SASE). In
larger envelopes and stamps more, the more they circulars
get.

This will leave 6,000 circulars with 3 or 4 inches in place
to advertise their own products (commission ads). If
to send these circulars, printed in the combination right, they
May discoveries Perpetual Motion!

It would also explore other circulars size (5-1/2 x 8-1/2);
8-1/2×11, etc.). However, when you are bigger than 3×6 may
and recognize that you have your own adsheet up. You can
cash in on additional sources of income and other benefits
to be derived from good adsheet!

Important facts in its Circular Programs!

Ads incentive for 3×6 or $ 2.00 ads may be little or no
response. You must be prepared to print something together with
Only one measly dribble ads, which can in. You have advertised
, And accepted the customer $ 2.00, so be it print
within a reasonable period of time. Maintaining flexibility in the positions of all
Your round programs. Be prepared to vary, substitute, it should be added
remove, alter, etc.

You have your own ad for a regular round-name and
address printed on one side. On the other hand, have
The Commission has prepared a good ad, leaving space for the dealer’s
seal. You send a batch to dealers and mail to their
request, and then sit back with great expectations. Again, nothing
happens. Why? Perhaps it does not send e-mail!
Overall, however, when they pay, even if only
shipping costs will mail them. But perhaps some of the
e-mail only realized that unless these circulars to post
with the circle of potential customers may not be the ones to get
orders? After several weeks of “Nothing”, if you start
obtaining direct orders for flyers instead of the retail price,
you know that the buyer “gone around” Your flyer.
Your name and address printed on one side of the leaflet’s vs. its
rubber stamp on the other hand have the discard those operating in the vicinity
edge of the inner circle of experience and Mailorder
know-how. They know who is the primary source tries to go
direct!

This introduces a regrettable situation. In these circumstances
you have no way to know which mailer is entitled to
commissions and, of course, do not have enough to pay
The Commission anyway. You can send money back and ask
parties to submit their orders through an intermediary again, but not
one of you will ever hear from again.

Your e-mail and brokers must be protected all the way. When
These things happen, your program should be changed in order to eliminate
“unfair situations.” Some unscrupulous enthusiasts will be cut
Co-publisher’s address and paste it as a return address
on the envelope and include your own ads with one half of the ad
costs. It is clear that the Co-publisher “I have a different purpose”
until you notice that your co-publisher and lives in Florida
the envelope was “sealed” in California!

There are many little tricks that they themselves seem insignificant,
but when they are multiplied one million times across the country
they become a matter of deep concern to us all in the mail
order industry.

How to prepare your own copy!

But with a minimum knowledge of the Graphic and some basic
tools and materials can make its own “Camera Ready”
originals.

“Original” copy may be typewritten, handwritten font,
drawings, newspaper clippings, printed materials … Almost
any good crisp black and white copy paper. Most of anything, except
copyrighted material may be reproduced by offset printers on
very reasonable price.

Just paste up and layout of materials in the form you want to
completion of the work to appear. (Normally, your copy will be ready
printed only as good as the original, however, the printer may
often clean up the original, but at additional cost.)

If there is an offset printer in your area, you can use
easy roll-on waxer very convenient to paste-up. If
you need to paste-up sent through the mail, A glue stick or
rubber cement that sticks strongly recommends. Use of cement
sparingly!

When the glossy photographs are involved, they must be “screened”
Before the printing process. This is done by the printer, and
Of course, for an additional fee. Increasing or decreasing
size copy can do with your printer, camera.

On the typewritten work, make sure they have a good ribbon, preferably in
coal from the tape, which leaves a clean, crisp letters. Do not erase
with the exception of a typewriter equipped with an automatic deletion
equipment or in a manner which leaves no smudges. (They may
easy to be “wiped” and cleaned by the printer but
should hear it when getting poor originals).

Headlines can be best prepared with Rub-on transfer letters or
Tape printer, unless you have a composition machine
A Macintosh computer with laser printer-writer, or the equivalent!

Make sure the paste-up are simple and adapted. Only one
the sheet is to be used for camera ready copy. Do not leave
less than 3 / 8 inch margin on all four sides. You can use
regular bond paper. If you have a good copy of the form, which
have been printed in advance, use it. If some changes are
you can quite easily be pasted over the original. Use
touch-up white liquid to cover errors or blotches.

If you manufacture or store circular from several parties,
to identify any additional costs for such work as binding, cutting,
stapling, etc. You may be able to save a considerable extent by the action
some of these tasks with a minimum purchase
the right kind of equipment.

Perpetual Circular money-making scheme!

They still are! The endless “money-making bonanzas”!
Now there is one called “The Perpetual Circular”
allegedly infinite money to create a system where everyone wins.
This “typical” The plan consists of a list of 10 names, the number of
1 to 10, indicating what each of them is for sale and their addresses.

In order to join the “Perpetual Circular program,” you can send 50
cents for each of the persons listed, plus a large self
addressed stamped envelope to be returned to you
advertised their services. Then cross off the name to number 1
and re-position number on the list from 1 to 10, adding its name
No position in the 10th (Sounds familiar).

Then again, you have to enter and print a list of at least 100
copies. Send a copy to each of the ten names (advertisers) and
the remaining copies to the name chosen by mail or in
person.

In turn, these companies have done the same thing as
Your name moves from # 10 position on the # 1 spot, it
states that you can receive up to 12000000 proposals.
Assuming that 5% return on all postal services can be obtained
240,000 dollars based on 30 cents earnings per request?

By keeping the advertisers in ten, in order to ensure economic growth, they feel
ads seem reasonable, at least less speculative than
lottery or investment variables.

Moreover, in order to ensure the continuation of the “Perpetual Mailorder
circular, you can print your Mailorder ad on the back ..
Another way to get your ads to new sources.

Even if this plan may first appear to be only
Advertising program in which you receive full value for their
$ 5.00 (50 cents x 10), is dependent on the pyramid scheme
continued participation in order to present the results
dictate. Therefore, it seems to be no more than simply another
with the endless chain letter of illegal schemes, that all these
Mailorder who have been in business a short time to receive
each day of the year.

However, you can always check the type of plan
local postmaster. If it became law it could be
good money-making proposition. Your postmaster tell you
that this is illegal, but probably will not take
time to really check it out properly.

If programs like this are illegal, even if they seem
to be inconsistent with the law, do not touch them. Such
proposals did not produce any money anyway. They only cost
participants, time and money, and can cost much more in
the case of postal services, and through the following law enforcement authorities.

All ads profit - you keep it all!

Several Mailorder dealers to publish information “folios”, which
will send their customers free of charge for a stamped addressed
envelope. They provide advertising, which circulates over
his own name, usually about $ 2.00 or $ 1.00 retail. Although called
“All Profit”, they are really 80% of the commissions or advertising circulars.
(It will cost you a first class stamp to send the request to
stamped envelopes addressed to the source, who then stuffs in
The envelope in a row plus advertising for some other
products).

Source: “All Profit ‘client hopes that the ads will then be
to order something from them. Their cost of their ads only work
from stuffing envelopes and printing materials.

Send self-addressed stamped envelope (SASE) to various
Sources for all samples of their profit and advertising circulars
together with a full description of their services.

Mailorder will find many vendors who offer “All
Profit ads in most of what advertising and adsheet Mailorder Mailorder
magazine.

Make sure you give them the test before blowing your money, because most
they are good only for the acquisition of the name list, other Mailorder
contacts, information and education purposes in the Mailorder
Methods … Not to direct money-making business!

Publishing their own Adsheet

When you have accumulated sufficient knowledge of the preparation
their own circulars and cooperation with the publication of journals and adsheets
with others, you can become a publisher. You have to learn
the activities of the various rates for ads depending on the size of the market,
etc. Start in 1000, the minimum turnover for adsheet.
Invent a good name on the title! Something else!
Something unique! An interesting title often means
the success or failure of your venture adsheet!

Have your adsheet first printed on both sides by 8-1/2×11
sheets, 20 # paper made in the form of half 5-1/2×8-1/2 four pages.
Use enough space for a good title, advertising and rate information
Editor’s comments. Make it Co publication or simply adsheet
with each advertiser gets a few copies of mailing, with
balance sent to you by yourself or paid by mail. As
incentive, print some of your offer as commission ads.
Prepare and insert editorial materials and products of interest
Mailorder dealers to … Looking for and offer free ads to
the next issue.

You will lose money for the first few issues, but at least
will get its own ads and circulated adsheets
now before the public. If you have a clean, nicely printed
publication of the law is unique and interesting title, it
start answering ads, and after the fourth or fifth issue
It should be filled with paid ads, along with all their own
ad.

As an example, if the rate is $ 4.00 per inch, you can still
approximate sell for 100 U.S. dollars of advertising after all
space needed for the title, rates, etc. cutting in half the
in order to enable the cooperation of publishers, 50% of the leaves $ 50 to pay for
printing and mailing. If properly handled will be advertising
Free ride from this point forward.

Increase its customer name list. Keep it up to
date. This list is a valuable thing, if it is properly maintained.

As the list of advertisers and publishers cooperating grow larger and
more, you can add more pages and continue to grow until it
have the number one reasonable periodical producing Mailorder
profits!

All 16 Profit of advertising and information sheet!

To run any of the following ads on your name in any publication,
adsheet or circular. When the contract, send a client
responses have shown, or simply circle the answer to one of these
information and send it to them. (This gives them
The rest of the ads and respond as a free bonus).

You can have your local printer to print lots of sheets
volume, or simply have a few copies made it necessary for the fulfillment of each
Order through the sheet from the original camera ready copy. Or
These sheets may be obtained from Prime Minister Publishers, 1460 Boulder
Ave. Crescent City, CA 95531 for $ 4.00 per 100 sets, from top to
you!

1: “How to sell your old phone book for 50 cents a page!
Information $ 1.00. ”

Answer: Start next to the ads (ad 2, below) over and fill in your name
the order of their parties from the phonebook.

Ad 2: “A part of my phone book with names and addresses!
50 cents. ”

Answer: Fill in the order itself from the phonebook!

Ad 3: “One inch-profit organizations, all of the ads and information that we sell,
Only $ 1.00! ”

Answer: Fill in the order from one of these adsheets.

Ad 4: “How do I get swamped with orders for big mail you!
Information $ 1.00. ”

Answer: Start the next ad (ad 5) more than his name and address.

Ad 5: “16 All-Profit ads for free in my big mail. Rush this ad and
$ 1.00. ”

Answer: Slip one of these sheets in the Big e-mail and send them
them.

Ad 6: “Gross from $ 100.00 to $ 4.00 investment. Informational
$ 1.00! ”

Answer: Send $ 4.00 to Prime Minister Publishers, 1460 Boulder Ave.
Crescent City, CA 95531 and ask for a 100-for-profit, all of these ads
sheets and answers (100 prepaid for your $ 4.00). Sell them to be
$ 1.00 each!

Ad 7: “Start your own” turnkey “Mailorder Business! Rush
$ 1.00 for the information! ”

Answer: Write to (place, name and address here if you have
“Under the turnkey contract for the post of plans or programs to be offered) for free
information on their “turnkey” Mailorder programs. Send it
complete information about the programs or, if you have none
available, I send one of these sheets.

Ad 8: “The name of your business that will put you in business for only
$ 4.00. Rush $ 1.00! ”

Answer: If you can put them in the activities of one of your
Programs to $ 4.00, or convert this ad and answers to a worksheet
$ 4.00 program for them, place the name and address here. (In
mentioned above, you can always refer to the name and
Publishers address the Prime Minister if necessary).

Ad 9: “16 ads can be run within your first name and keep all
money. For complete information, only $ 1.00! ”

AD 10: “Stuff 100 envelopes, and gross $ 100.00. Rush $ 1.00!”

AD 11: “What would you like to receive 100 letters a day,
containing $ 1.00 in each of them? ”

Responses to ad 9, 10, 11: Fill in the contract with one of these
adsheets. (You can have your local printer to make as many copies
as it takes, “or you can get them from Prime Publishers for $ 4.00
in a hundred sets).

AD 12: “100 circulars from our post in our great mail. $ 4.00!”

AD 13: “Letters remailed 75 cents each.”

Answers to notice 12 and 13: Do these two services
each other.

AD 14: “How to destroy the desire for cigarettes. Completely
tested, proven … $ 2.00. ”

Answer: Before breakfast take 1 / 2 teaspoon each of Rochelle
Salt and cream of tartar. Also, chewing and ginseng root
swallowing juice helps.

AD 15: “How to destroy the desire Tested and liquor …
proven … $ 2.00! ”

Answer: Mix golden thread of the herb Golden Seal in tea. It
creates a violent aversion to alcohol. Grains added spices
The program also helps to liquid.

AD 16: “How to get free shipping for life. Details $ 2.00!”

Answer: sell a good plan for pulling the mail order and at the end
the ads put ‘Rush $ 1.00, and one or two first class stamps. “

How does the ad code without adding words to your classifieds

Tuesday, September 30th, 2008


Encoding ad is not a great secret or engaged
process many would believe this.

Many companies sell reports on ad code
to $ 3 or more, when you can not find anything with a little
Examination of several publications on mail order.

Coding advertising is simply a way of determining where
come with your orders, and in cases where they do not use coupons
or separate forms of contracts for various products, methods
double-check what really the customer’s request.

For demonstration purposes, let’s assume you have
the company named JONDO COMPANY, your name is John Doe, and you
the market is published by the PUB-PRINTCO and guys. You decide to start
ads for various products in three publications and teaser ads
for their catalogs in the other two, one for each publisher
directory. Encoding the last two is easy.

For the sake of simplicity, where you put the name and address of company
when the company offers Printco in the directory, as a trade mark the name of the computer
JONDO, address, zip code. When you receive an envelope and not
There is an indication of what was required, it can be said for
Briefly, what was required.

Now Printco and pub-boys sound and look similar, so the second
ad, check it JONDO-PG. If your ads in the same directory
three different magazines, use different codes for everyone to see
whichever gives the best answer, for example JONDO-PG,
John Doe and PG P.G. JOHN. You can easily separate them after
their receipt.

The permutations are endless: P.G. DOE, DOE P. G. DOE, DPG,
JPG, JDPG, and if this is not enough, address, the code can
BOX 99, DEPT. PG, PG 99-BOX, BOX DESK PG 99, PG-99 BOX, so
on.

The person ordering wants to be sure, will get its request and
almost always faithfully reproduces what is referred to as
the correct address of the right to the last comma. You can never start
out ways to code. PG is obvious code PUB-boys, but
You can use any number of code you have selected and the
The fact, the number of codes the codes are invaluable for taking the time limits for
advertising, to see how many develop in a contract you long after the ads
stops working, in every season months and are the most efficient
sales of its products.

Date coding involves the use of numbers in the order indicated
the number of journals, number, date or published.

This coding is practically required at a later campaign. Once
You have a fair and medium-sized mailing list, it will be much easier
use of advertising codes to express their interests than to keep
full record of every person and what they buy. It
also makes the computer record, especially with good application
program.

One of the things that scares people received checks or coding
Cash coded as advertising. People become a little afraid
that they will not be able to deposit them, because their account is
registered for the JONDO not JDPG or whatever. There is no fear. Your
the company will be registered for a postal address. , Showing
a copy of the official announcement of the address, not
will be doubts as to who should receive the right
money, and your checks or money orders will be clear, as
clockwork. If you do encounter a bank that will not be
take account of this requirement, the bank somewhere else, where
understand the workings of mail marketing.

111 ways to improve your response direct mail

Tuesday, September 30th, 2008


. 1. Mail to your customers more and more frequently. If you are mailing
four times a year to increase the frequency of your messages to size
or eight times. If your message an increase of 25% should be
increase sales by at least the same percentage.
. 2. Use P.S. direct mail to every letter. In P.S.S is second in
importance only to the header.
. 3. Do not forget to thank its customers for their orders
attaching a message to the orders and attach another …
offer goods with a “thank you” message.
. 4. Vary the format of the address - use your own mail, Lettergrams,
computer list, envelope formats, catalogs change the format …
so that the prospects do not get in the habit of recognizing their
mailing piece.
. 5. Ride on the coattails of current events (energy crisis,
elections, cold winters, etc.) In the event of an increase in inflation, have
“cutting inflation” special, etc.
. 6. Look for other products you can successfully sell their
customers.
7. Include more offers in its mailing package than you already
are .. Correspondence analysis companies such as Haband Company, who
the volume of packaging material for their envelopes and see if you can
The idea of adapting to your own messages.
8. Think about using a letter to the simulated pressure in your
Letters. Sometimes test handwritten letter especially if …
they are funds for charity.
9. Try an unusual format, which has never been used before.
10. Test selective distribution to the list. It can only
part of the list should receive more messages. In other news
Go to the whole list.
11. Stimulating activities during the off-season, asking him .. If
usually have a summer slump have a special “summer sale” mailing
in the summer. You can boost your sales any time of year you have
need to be stimulated by effective direct mail.
12. Word of the offer in a different way - to put a unique twist to it by
instead regularly offers thirteen dozen .. Or sell 110
instead of 100
13. You can even add flavor to the envelopes. Check with your
Envelope manufacturer of special paint that can be used to
Your envelope “smell” how this product does.
14 .. Change the size of the package to create mailing often
interest and appeal.
15. Research credit terms .. You’ll find that Visa or Master Charge
Americard bank will more orders than in cash.
16. Let people “look” to your envelopes with multiple windows
on the face and back.
17. Buck the test track for the seizure of slipping … and use it in order to achieve
multiple perspectives.
18. Try using photo paper and study them before
conventional paper.
. 19. Put on your simulated check messages to emphasize
discounts ..
20. Consider using stamps, coupons, bonuses early, etc.
21. Order a pack starters - special offer, which will be the person
started its agenda - to its catalog ..
22. If you can sample the product, including testing the sample in
the address ..
23. Making more sophisticated use of your own list and lists
rented by those segments are looking for people on the list who
buy .. and forget about the rest of them.
24. The test simulated Telegram. Mailgrams, imitation of other formats
similar to Mailgram.
25. Test a small letter accompanying him with a small pencil. Testing
jumbo letter in an envelope … can even send them on jumbo
envelope.
. 26. What is your “wastebasket readability factor” and what may
These people do to get to read your mailing piece, when it is
sitting on somebody else’s desk … or have already landed in
his waste basket?
27. Put wraparound in your directory. This gives you two covers
instead of one.
. 28. Test your catalog mailing and mailing dates.
. 29. Use teaser copy on its outer envelope and its testing vs. a
blind envelope.
30. Confirm the contract soon and include additional sales
Literature confirmation.
31. Periodically send a statement to the client shows that
has been missed - even if he is not guilty any money.
32. Follow-up inquiries quickly and persistently. Make it easy
to buy from you by giving The Inquirer return envelope to send
order his return in.
. 33. Consistent with current topics (current events, specific problems,
etc.).
34. Get to know your printer - not printing, printers. Every
Direct marketer needs of different types of printers from different
originate from a variety of printed pieces.
35. Multiple contributions from your job and give his perspective
choice of one (s) he prefers.
. 36. Put your letterman on her team - the best selling
products are selling most ..
. 37. Remail the address to your best customers three or four
weeks later .. You’ll do 60-75%, as well as in the second, as mailing
Those could be the first.
. 38. Look for creative new ways to increase the sales catalog.
. 39. Remember the five key principles - test, test, test, test, test.
40. Do not be afraid to start without testing, if your Gamble
small.
41. The use of sound judgment in planning direct mail and will not be
break.
. 42. Use bounce back with a package of housing, to obtain additional contract.
. 43. Your State in the strongest possible guarantees and conditions ..
Condition often. . 44. Spotlight messages on your envelopes and
lead your reader inside.
. 44. Spotlight outlets in the header.
45. Start your message on the envelope and lead your reader
inside.
. 46. The function of the last time the goods on the back of the envelope
or on a separate flier in a closed container.
. 47. Offset delays in mail delivery by extending the cutoff dates.
. 48. Nurture the client with special savings, bonuses or premiums.
. 49. Use a lightweight paper to save postage and allow you to place
more in the envelope.
50. Use the “Publisher’s Letter” to give additional opportunities
The reason for the purchase.
. 51. Place the distinctive differences in the directory, to add your business.
. 52. Check your size envelope to make sure they’ll
in accordance with the new postal requirements.
53. Stimulating activities with the deadline at the top of the page
letter.
. 54. Show how the product solves problems and strengthens human
on the user among contempriaries.
55. Make full use of resources to this view attractive literature.
. 56. If you purchase your product spells numerous benefits, spell them
by the number of maximum effect.
. 57. The increase in goodwill and customer purchases in advance
sales.
58. The use of stock photos for much less than the cost of making
the original shot.
. 59. Cultivate customers with a special directory offers targeted
only to customers.
60. Use unusual techniques to enable the client to open
envelope.
62. Dramatize large messages using large format present their
message.
. 63. Can I use your product inside the carton as part of
Your media mix?
64. Increase the effects of video ads into pieces
minimum cost.
65. To express gratitude for their clients on their past
business! I can add additional sales of materials to thank
Those message ..
66. Use fit for comparison tables and increase choice ease
and accuracy.
67. Offer premium, which is unusual.
. 68. Join the Smart-stuffers in the sale of envelopes, packages, etc.
70. Catalog supplements or newsletters. . 71. Use
the second letter in the package in order to increase the impact.
72. Use the second letter in the package to the second offer …
73. Tell the client if it will not be late
fulfillment - and include additional offers of goods
application.
74. Test post waist mailing as an inexpensive way to get
This leads / customers.
75. Put an unusual message on the outside of your envelope.
76. Place an alternative offer in reply envelope to create
premium sales.
. 77. Try a massive display of stamps outside his
Envelope stress the fact.
78. Tray 3-dimensional package for the unusual effect.
79. Tray pre-holiday mailing to invite former customers back.
80. Try to answer the vehicle tailored to your clients
response.
81. Offer to provide tangible benefits for customers.
82. Offer a gift letter to potential customers and potential customers.
83. Use the client as a gift lists for future mailing lists
seeking ..
84. Test sales of the product by phone.
85. Use the watts line to get more orders.
. 86. Call for business reply order by another name! Such
as the route order.
87. Psychographics can help build sales from neighbors
Your customers?
88. A double coupon in the package could double your answers.
89. The reply envelope plus stamp bulk may be more effective
than B.R.E.
90. If a postcard can tell your story … testing.
91. If it is too small, postcard, a step to self-mailer.
. 92. Follow-up investigation quickly your perspective on a hard sell
material.
. 93. Make space within the envelope to the address of work
for you by using it to sell your product.
94. Prove that your search for free gifts are really free.
95. Combined with the promotion of shipping and information services.
96. State guarantees courageously, in a strong word .. and repeat it
often.
97. In the mailer teat allowing the envelope and its ..
98. The test simulated gram formats.
99. Develop a distinctive personality for your business.
100. Anniversaries are an important factor in the promotion plus ..
101. Have your reply envelope to emphasize its quick dispatch
services ..
102. They are outstanding references in a large way for large
impact.
103. Never stop selling the advantages of direct marketing to
client.
104. Consider the use of special formats to facilitate the ordering.
105. Test different length of trial periods.
106. The promotion of seasonal products during the off-season times - and offer
alternatives.
107. Ask your customers’ opinion on the proposed new products.
108. Test plastic formats record the message in the mail.
109. E us negative to accentuate the positive.
110. The use of handwriting in the simulated messages. I like
what good direct mail package should offer something: a little
“Extra” on the search here is still a total of 111 ideas - to
add to the list.
111. Use the phone aggressively - both outgoing and incoming
- Stimulating economic activity, business customers and vendors
productive.